Tag Archives: Branding

S3 Episode 5: Christina Adesina, co-founder, Shades of Beauty Live, discusses building the brand, multiple revenue streams and building a property portfolio.



Welcome to Season 3!  If you love what we are doing, please continue the conversation in our closed Facebook Group

Making Money Moves is  brought to you by Janet’s List, hosted by Janet Oganah and Adonica Simmons. The aim of our podcast is to open up conversations about money, mind-set, and the moves people have made to build successful businesses. If you are a female entrepreneur, a high impact woman or are simply looking for inspiration, this podcast is for you. We interview inspiring guests, mostly women of colour, who are building incredible businesses. Our guests will also share tips and strategies, which you can apply at any stage of your entrepreneurial journey.

In this episode we speak to Christina Adesina, co-founder of Shades of Beauty Live. We discuss how they built the Shades of Beauty brand, and discusses their journey to multiple revenue streams and building a solid property portfolio.

Shades of Beauty – @ShadesofBeautyLive (Instagram)

Janet’s List – @JanetsList (Instagram) and @JanetsList (Twitter)

Janet Oganah: @Janet_Oganah (Twitter)

Adonica Simmons: Global Style Services (Instagram)

The overall mission of Janet’s List is to connect consumers with women of colour in business. We want to close the gap between consumers and women of colour in business and to improve diversity in the business landscape. We also have a curated edit on Janet’s List where you can buy directly from fantastic brands by women of colour.

Podcast listeners! You can get a special discount of 10% off Janet’s List using the code: JANETSLIST10

Stay tuned and subscribe to the podcast on iTunes and your favourite podcast apps.


S2 Episode 5: Florence Adepoju, founder of MDM Flow, discusses building a beauty business, retail vs ecommerce and resilience.



Making Money Moves is a podcast brought to you by Janet’s List, hosted by Janet Oganah and Adonica Simmons. The aim of our podcast is to open up conversations about money, mind-set, and the moves people have made to build successful businesses. If you are a female entrepreneur, a high impact woman or are simply looking for inspiration, this podcast is for you. We interview inspiring guests, mostly women of colour, who are building incredible businesses. Our guests will also share tips and strategies, which you can apply at any stage of your entrepreneurial journey.

We loved our chat with Florence Adepoju, founder of beauty brand MDM Flow. A lover of hip-hop culture and audacious expression, Florence wanted to create a beauty brand that wasn’t afraid to be bold, while representing and serving women of colour.  In our chat, she discussed how a controversial change of degree course led to a placement in Antwerp, Belgium and how this experience opened her eyes to start-up culture. She spoke to us about taking production into her own hands (literally!) resulting in building a beauty lab in her back garden shed. Florence shares how she has leveraged her online community and how this can give you the upper hand in negotiating retail deals. She also discussed her New York Times feature, how that came about and how she prepared for that.

Here’s what you’ll learn this episode:

  • 3.01 – beauty brand faux pas in creating formulas that work on black skin, and how to correct them
  • 5.05 – turning a final year degree project into a business and the importance of work experience in figuring out what you want from a career
  • 13.30 – researching a journalist before interviewing with them to figure out how to wow them, as well as what you want to reveal
  • 14.35 – producing in-house when manufacturing quotes are steep; sourcing equipment and subsidising your income during the growth period
  • 17.25 – pricing a product using your favourites currently on the market
  • 18.10 – making the most out of ecommerce and Google analytics to create a customer profile, and the power of retargeting
  • 19.10 – email lists and giveaways for bringing in new business
  • 19.30 – a Facebook group to consolidate individual conversations and further build an online community
  • 20.32 – Fenty: friend or foe?
  • 22.20 – deciding if you’re ready to take on staff and choosing a team structure that works for you
  • 24.50 – the pros and cons of in-store retail, and leveraging your online community when negotiating terms
  • 27.30 – counting the revenue streams 🙂
  • 29.17 – tapping into new audiences and knowing when you’ve exhausted your existing outreach strategies
  • 32.00 – taking a start-up business loan with flexible terms and repayment options that suit you
  • 33.03 – how investing in Instagram and establishing an influencer circle can lead to impressive pre-order figures
  • 35.30 – selecting the right crowd-funding target to engage support

If you would like to connect with us on social media, you can find us all here:

MDM Flow @MDMflow Twitter – MDM Flow Beauty Talk Facebook Group

Janet’s List – @JanetsList (Instagram) and @JanetsList (Twitter)

Janet Oganah: @Janet_Oganah (Twitter)

Adonica Simmons: Global Style Services (Instagram)

 The overall mission of Janet’s List is to connect consumers with women of colour in business. We want to close the gap between consumers and women of colour in business and to improve diversity in the business landscape. We also have a curated edit on Janet’s List where you can buy directly from fantastic brands by women of colour.

Podcast listeners! You can get a special discount of 10% off Janet’s List using the code: JANETSLIST10

Stay tuned and subscribe to the podcast on iTunes and your favourite podcast apps


S2 Episode 4 (MINISODE): Alice Gbelia, founder of Ayok’a, discusses business pop-ups.



Welcome to Season 2!  If you love what we are doing, please sponsor us on Patreon! 

Making Money Moves is  brought to you by Janet’s List, hosted by Janet Oganah and Adonica Simmons. The aim of our podcast is to open up conversations about money, mind-set, and the moves people have made to build successful businesses. If you are a female entrepreneur, a high impact woman or are simply looking for inspiration, this podcast is for you. We interview inspiring guests, mostly women of colour, who are building incredible businesses. Our guests will also share tips and strategies, which you can apply at any stage of your entrepreneurial journey.

We loved our chat with Alice Gbelia, cultural activist and founder of African art e-commerce platform Ayok’a. A trailblazer of digital enterprise, Alice tells us how her curiosity has led her to discover and share her passion for culture, both in the workplace and through former events website Catchavibe. Alice talks us through her journey of planning, launching and refining her creative business, breaks down the importance of knowing your audience and reveals how she has leveraged her networks to bring about media coverage with Glam Africa, Black Ballad and BBC Afrique.

In our MINISODE we discuss practical tips and tricks if you’d like to have a pop up for your online business. 

If you would like to connect with us on social media, you can find us all here:

Alice Gbelia, Ayok’a @ayokadeco Twitter – website

Janet’s List – @JanetsList (Instagram) and @JanetsList (Twitter)

Janet Oganah: @Janet_Oganah (Twitter)

Adonica Simmons: Global Style Services (Instagram)

 The overall mission of Janet’s List is to connect consumers with women of colour in business. We want to close the gap between consumers and women of colour in business and to improve diversity in the business landscape. We also have a curated edit on Janet’s List where you can buy directly from fantastic brands by women of colour.

Podcast listeners! You can get a special discount of 10% off Janet’s List using the code: JANETSLIST10

Stay tuned and subscribe to the podcast on iTunes and your favourite podcast apps


S2 Episode 3: Kristabel Plummer, fashion, travel and lifestyle blogger discusses creativity, making moves into blogging and money.



Making Money Moves is podcast brought to you by Janet’s List, hosted by Janet Oganah and Adonica Simmons. The aim of our podcast is to open up conversations about money, mind-set, and the moves people have made to build successful businesses. If you are a female entrepreneur, a high impact woman or are simply looking for inspiration, this podcast is for you. We interview inspiring guests, mostly women of colour, who are building incredible businesses. Our guests will also share tips and strategies, which you can apply at any stage of your entrepreneurial journey.

We loved talking to Kristabel Plummer, fashion, travel and lifestyle blogger. Creating her first website aged 13, Kristabel tells us how her knitwear degree led her to look for inspiration in unexpected places, walks us through the early stages of defining her freelance blogging career, and lets us in on the formula behind her slick self-shot Youtube channel. Kristabel shares the importance of being honest about the hiccups of life, opens up about her ‘unusual financial personality’ and highlights the need for representation across media platforms.

Here’s what you’ll learn this episode:

  • Looking for creative inspiration in unexpected places [2:05]
  • Working with an agent and how to manage that relationship – regaining control and handling the brand in-house [7:50]
  • Having a solid brand identity, and a website that reflects it [9:20]
  • Being the only black blogger in the room; championing representation and shouting out the platforms carrying that torch [10:04]
  • Brand collaborations – 3-month check-ins with agencies to update them on your movements as a method for attracting new business [11:35]
  • Using Streak to organise outreach and following up with contacts
  • How affiliate marketing platforms work and getting the right connections [15:20]
  • Consulting from a diverse and inclusive perspective for more accurate representation in advertising [19:22]
  • Living off £8k for the first year of blogging full time – taking advantage of promos, freebies and discounts [21:48]
  • Organising a freelancer ‘tax day’ with a friend each month to keep yourself organised [22:50]
  • What makes a small brand attractive to a blogger [25:25]
  • Janet’s list spotlight – AK Wilde cushions [28:18]
  • Guest nominees, Dorcas Creates, Remi Afolabe hands of style, Corina Woodburn style idealist [28:48]

If you would like to connect with us on social media, you can find us all here:

Kristabel Plummer @Iamkristabel Twitter – Blog

Janet’s List – @JanetsList (Instagram) and @JanetsList (Twitter)

Janet Oganah: @Janet_Oganah (Twitter)

Adonica Simmons: Global Style Services (Instagram)

The overall mission of Janet’s List is to connect consumers with women of colour in business. We want to close the gap between consumers and women of colour in business and to improve diversity in the business landscape. We also have a curated edit on Janet’s List where you can buy directly from fantastic brands by women of colour.

Podcast listeners! You can get a special discount of 10% off Janet’s List using the code: JANETSLIST10

Stay tuned and subscribe to the podcast on iTunes and your favourite podcast apps

 


S2 Episode 1 (MINISODE): Kelechi Okafor on crowdfunding



Welcome to Season 2 of the podcast!  If you love what we are doing, please sponsor us on Patreon.

Making Money Moves is  brought to you by Janet’s List, hosted by Janet Oganah and Adonica Simmons. The aim of our podcast is to open up conversations about money, mind-set, and the moves people have made to build successful businesses. If you are a female entrepreneur, a high impact woman or are simply looking for inspiration, this podcast is for you. We interview inspiring guests, mostly women of colour, who are building incredible businesses. Our guests will also share tips and strategies, which you can apply at any stage of your entrepreneurial journey.

We had an epic chat with Kelechi Okafor (are you ready for the receipts?): pole dancing instructor, studio owner, actress, public speaker, letter writer extraordinaire and a baby girl. In part one, Kelechi discusses being an actress, her experiences on television and the micro-aggressions faced by black female actresses.  In part two Kelechi lays out her journey from teaching pole dancing classes to establishing her very own studios in North and South London.  This episode is part three, a minisode, where Kelechi discusses her experiences of crowdfunding. 

If you would like to connect with us on social media, you can find us all here:

Here’s what you’ll learn this episode:

If you would like to connect with us on social media, you can find us all here:

Kelechi – @Kelechnekoff (Twitter) & (Instagram)

Janet’s List – @JanetsList (Instagram) and @JanetsList (Twitter)

Janet Oganah: @Janet_Oganah (Twitter)

Adonica Simmons: Global Style Services (Instagram)

The overall mission of Janet’s List is to connect consumers with women of colour in business. We want to close the gap between consumers and women of colour in business and to improve diversity in the business landscape. We also have a curated edit on Janet’s List where you can buy directly from fantastic brands by women of colour.

Podcast listeners! You can get a special discount of 10% off Janet’s List using the code: JANETSLIST10

Stay tuned and subscribe to the podcast on iTunes and your favourite podcast apps


Episode 8 (Minisode): Strategic competitive intelligence and diversity in tech with Suki Fuller – tips on getting into a tech incubator



***Vote for us to win ‘Podcast of The Year’ in the Precious Lifestyle Awards. It will only take you ten seconds: http://bit.ly/VoteMakingMoneyMoves2 *** 

Making Money Moves is a new podcast brought to you by Janet’s List, hosted by Janet Oganah and Adonica Simmons. The aim of our podcast is to open up conversations about money, mind-set, and the moves people have made to build successful businesses. If you are a female entrepreneur, a high impact woman or are simply looking for inspiration, this podcast is for you. We interview inspiring guests, mostly women of colour, who are building incredible businesses. Our guests will also share tips and strategies, which you can apply at any stage of your entrepreneurial journey.

We had a brilliant chat with Suki Fuller, a ‘Top 30 Tech Influencer’ and a competitive intelligence analyst. From wanting to be James Bond and Indiana Jones as a young girl, Suki tells us how her outside-the-box thinking shone through in her formative years – she was profiled as the first first potential millionaire whilst pursing her degree. Suki also discusses teaching in China while still studying her MBA. She was open about being fired and what her next strategic move was.  Suki tells us how she’s used her unique differences to her advantage as leveraging her global network by making face to face connections in a digital world.  Most of all, she is a champion of diversity and equality in the tech, as well as being a mentor to women in tech.

In this minisode, we hone in the difference between tech incubators and tech accelerators, we discuss what makes a company an attractive proposition,

If you would like to connect with us on social media, you can find us all here:

Suki Fuller – @SukiFuller (Twitter)

Janet’s List – @JanetsList (Instagram) and @JanetsList (Twitter)

Janet Oganah: @Janet_Oganah (Twitter)

Adonica Simmons: Global Style Services (Instagram)

The overall mission of Janet’s List is to connect consumers with women of colour in business. We want to close the gap between consumers and women of colour in business and to improve diversity in the business landscape. We also have a curated edit on Janet’s List where you can buy directly from fantastic brands by women of colour.

Podcast listeners! You can get a special discount of 10% off Janet’s List using the code: JANETSLIST10

Stay tuned and subscribe to the podcast on iTunes and your favourite podcast apps