Tag Archives: Marketing

Episode 1 (part two): Kelechi Okafor on building her brand, her studio business & her revenue streams.



Welcome to Season 2!  If you love what we are doing, please sponsor us on Patreon! 

Making Money Moves is  brought to you by Janet’s List, hosted by Janet Oganah and Adonica Simmons. The aim of our podcast is to open up conversations about money, mind-set, and the moves people have made to build successful businesses. If you are a female entrepreneur, a high impact woman or are simply looking for inspiration, this podcast is for you. We interview inspiring guests, mostly women of colour, who are building incredible businesses. Our guests will also share tips and strategies, which you can apply at any stage of your entrepreneurial journey.

We had an epic chat with Kelechi Okafor (are you ready for the receipts?): pole dancing instructor, studio owner, actress, public speaker, letter writer extraordinaire and a baby girl. 

In part two Kelechi lays out her journey from teaching pole dancing classes to establishing her very own studios in North and South London. Kelechi speaks about overcoming small thinking with the support of her partner, maximising the potential of her first studio and making a profit while keeping prices accessible, and raising her profile through features in Time Out, BBC Three’s Twerking Through Trauma and a Gal Dem live event at the V&A.

Kelechi speaks about the safe space she’s created in her classes where women feel comfortable enough to take their wigs off to get down, as well as the importance of sensuality and eroticism for maintaining a form of sexiness that hold humanity at its core.

Make sure you also catch our minisode where Kelechi break’s down the benefits of crowd-funding.

Here’s what you’ll learn this episode:

  • Its interesting how dedicated we are to being small’ [4.17]
  • Finding a location for her studio and working out costs [6:45]
  • Using social media, video and geo-tagging and other tips and tricks to drive business [7:05]
  • Using wedding funds as a start-up budget? A partner who supports your dreams [9:05]
  • The myths around interracial relationships, and the man Kelechi does not hide [11:28]!
  • Breaking and even and making profit in the first few months while pricing inclusively [13:00] 
  • Business branding, and deliberate presentation of a sexiness that retains humanity [22:34]. 
  • Focusing on the clients experience as a marketing tool – giving the audience images of themselves to attract them to your services [26:20]
  • Counting Kelechi’s revenue streams [27:23]
  • Negotiating your pricing – recognising your worth and seeing the bigger picture invoicing as a love letter to yourself [29;32]
  • Investing in a signature feature for your brand [36:08]
  • 42.00 – Janet’s List spotlight – Jim & Henry, A Life More Inspired and Equi Botanics 

If you would like to connect with us on social media, you can find us all here:

Here’s what you’ll learn this episode:

If you would like to connect with us on social media, you can find us all here:

Kelechi – @Kelechnekoff (Twitter) & (Instagram)

Janet’s List – @JanetsList (Instagram) and @JanetsList (Twitter)

Janet Oganah: @Janet_Oganah (Twitter)

Adonica Simmons: Global Style Services (Instagram)

The overall mission of Janet’s List is to connect consumers with women of colour in business. We want to close the gap between consumers and women of colour in business and to improve diversity in the business landscape. We also have a curated edit on Janet’s List where you can buy directly from fantastic brands by women of colour.

Podcast listeners! You can get a special discount of 10% off Janet’s List using the code: JANETSLIST10

Stay tuned and subscribe to the podcast on iTunes and your favourite podcast apps


Episode 7: Starting and sustaining a food business – Chef Tokunbo Koiki of Tokunbo’s Kitchen



**Our new Janet’s List / Making Money Moves Facebook Group is here – to join, go to: http://bit.ly/JanetsListandMakingMoneyMovesFBGroup **

Making Money Moves is a brand new podcast brought to you by Janet’s List, hosted by Janet Oganah and Adonica Simmons. The aim of our podcast is to open up conversations about money, mindset and the moves people have made to build successful businesses. If you are a female entrepreneur, a high impact woman or are simply looking for inspiration, this podcast is for you. We interview inspiring guests, mostly women of colour, who are building incredible businesses. Our guests will also share tips and strategies, which you can apply at any stage of your entrepreneurial journey.

Here’s what you’ll learn this episode:

  • Market research to kick-start your business idea (7:06)
  • Lessons learnt from a launch – writing a list of what did and didn’t work and not beating yourself up about the gaps in your knowledge (11:54)
  • Asako, Ajo, Pardoner, Sacco – or group savings between friends and family to help generate your business seed fund – (15:03)
  • Rough cost estimates for launching a food truck business (15:50)
  • Don’t reinvent the wheel – looking at the competition for new ideas (20:47)
  • Accessing the expertise within your networks to help form realistic business budgets (23:03)
  • Putting systems in place to save you working harder at the last minute (23:50)
  • Getting help – accessing free business support and coaching from local resources (24:25)
  • Securing and running a hotel kitchen residency (29:17)
  • Big Apple, Big Lessons – the invaluable experience of running a food pop-up in New York (30:25)
  • Best business outgoings, and the value of investing in PR (40:04)
  • Essential spending – why investing in photography matters (41:25)
  • Pounding John Boyega’s yam… (44:18)
  • Janet’s List Spotlight: A Life More Inspired (46:11)
  • Who Tokunbo would love to hear next on the show: Jessica Laditan of Africa Utopia and Prisca Moyesa, social media marketing whizz who has launched a new podcast (42:27)

If you would like to connect with us on social media, you can find us all here:

Tokunbo Koiki – Tokunbo’s Kitchen (Website) and Instagram

Janet’s List – @JanetsList (Instagram) and @JanetsList (Twitter)

Janet Oganah: @Janet_Oganah (Twitter)

Adonica Simmons: Global Style Services (Instagram)

The overall mission of Janet’s List is to connect consumers with women of colour in business. We want to close the gap between consumers and women of colour in business and to improve diversity in the business landscape. We also have a curated edit on Janet’s List where you can buy directly from fantastic brands by women of colour.

Podcast listeners! You can get a special discount of 10% off Janet’s List using the code: JANETSLIST10

Stay tuned and subscribe to the podcast on iTunes and your favourite podcast apps


Episode 5 (Minisode): We chat with Josephine Otuagomah, Founder of The Black Hair Book and we discuss our worst black hairdresser experiences (and Janet’s favourite hairdresser).



**Our new Janet’s List / Making Money Moves Facebook Group is here – to join, go to: http://bit.ly/JanetsListandMakingMoneyMovesFBGroup **

Making Money Moves is a brand new podcast brought to you by Janet’s List, hosted by Janet Oganah and Adonica Simmons. The aim of our podcast is to open up conversations about money, mindset and the moves people have made to build successful businesses. If you are a female entrepreneur, a high impact woman or are simply looking for inspiration, this podcast is for you. We interview inspiring guests, mostly women of colour, who are building incredible businesses. Our guests will also share tips and strategies which you can apply at any stage of your entrepreneurial journey.

We loved our conversation with Josephine Otuagomah, the founder of The Black Hair Book. It is an online directory that helps you to discover the best Afro hair salons in London. We discussed the idea and how this came about, how she researched the idea, what she did to set it up.
In this minisode, we had a fun chat where we discussed some of our worst black-hairdresser experiences (yes relaxers/perms get a mention).  Janet also discusses her favourite hairdresser.  Have you had any absurd/insane black hairdresser experiences?  Tweet us at @JanetsList. If you love your Afro hair hairdresser, tell us about them as well!
If you would like to connect with us on social media, you can find us all here:
Black Hair Book: (Website) and (Instagram)
Janet’s List: @JanetsList (Instagram) and @JanetsList (Twitter)
Janet Oganah: @Janet_Oganah (Twitter)
Adonica Simmons: Global Style Services (Instagram)
The overall mission of Janet’s List is to connect consumers with women of colour in business. We want to close the gap between consumers and women of colour in business and to improve diversity in the business landscape. We also have a curated edit on Janet’s List where you can buy directly from fantastic brands by women of colour.
Podcast listeners! You can get a special discount of 10% off Janet’s List using the code: JANETSLIST10

Stay tuned and subscribe to the podcast on iTunes and your favourite podcast apps.


Episode 4: Tania Diggory, Founder of Calmer – mental health & well-being for entrepreneurs including a discussion on anxiety, depression and burnout.



**Our new Janet’s List / Making Money Moves Facebook Group is here – to join, go to: http://bit.ly/JanetsListandMakingMoneyMovesFBGroup **

Making Money Moves is a brand new podcast brought to you by Janet’s List, hosted by Janet Oganah and Adonica Simmons. The aim of our podcast is to open up conversations about money, mindset and the moves people have made to build successful businesses.

If you are a female entrepreneur, a high impact woman or are simply looking for inspiration, this podcast is for you. We interview inspiring guests, mostly women of colour, who are building incredible businesses. Our guests will also share tips and strategies, which you can apply at any stage of your entrepreneurial journey.

It is Mental Health Awareness Week in the UK and we were delighted to have Tania Diggory on the podcast.  She is the founder of Calmer as well as being an NLP practitioner and mental health trainer.

In the podcast, she describes how she set up her businesses, how she subsequently dealt with burnout, anxiety and depression as a business owner, how her experiences led her to set up Calmer (a platform which supports creative entrepreneurs on their start up journey and helps them manage anxiety and uncertainty.  We also discussed her book ‘This is Calmer’ (look out for a free giveaway soon).

As always we discussed money and how she planned financially for both her businesses and dealt with money challenges.

If you would like to connect with us on social media, you can find us all here:

Tania DiggoryCalmer (Website) and her Twitter / Instagram 

Janet’s List – @JanetsList (Instagram) and @JanetsList (Twitter).

Janet Oganah: @Janet_Oganah (Twitter)

Adonica Simmons: @GlobalStyleServices (Instagram)

The overall mission of Janet’s List is to connect consumers with women of colour in business. We want to close the gap between consumers and women of colour in business and to improve diversity in the business landscape. We also have a curated edit on Janet’s List where you can buy directly from fantastic brands by women of colour.

Podcast listeners! You can get a special discount of 10% off Janet’s List using the code: JANETSLIST10

Stay tuned and subscribe to the podcast on iTunes and your favourite podcast apps.


Episode 2: Denise Rawls – Launching a greeting cards business, leaving the Civil Service, starting a subscription box business and a strategic marketing business.



**Our new Janet’s List / Making Money Moves Facebook Group is here – to join, go to: http://bit.ly/JanetsListandMakingMoneyMovesFBGroup **

Making Money Moves is a brand new podcast brought to you by Janet’s List, hosted by Janet Oganah and Adonica Simmons. The aim of our podcast is to open up conversations about money, mindset and the moves people have made to build successful businesses. If you are a female entrepreneur, a high impact woman or are simply looking for inspiration, this podcast is for you. We interview inspiring guests, mostly women of colour, who are building incredible businesses. Our guests will also share tips and strategies which you can apply at any stage of your entrepreneurial journey.

We loved our conversation with Denise Rawls, the founder of Hue Boxx and Hackney Hive. We discussed her greeting cards business and how a chance meeting with Theo Paphitis and Tamara Mellon equipped her with essential start-up advice. We also get an inside scoop on her involvement in launching London’s premier dance venue the Ministry of Sound.  We discuss her most recent business, a subscription gift box business called Hue Boxx which we love.
Here’s what you’ll learn this episode:
  • Organising your day to balance your job with your side business (7:00)
  • Common sales mistakes to avoid when targeting your customer base (19.06)
  • The importance of trademarks and protecting your company name (21:22)
  • How to make the most of mutually-beneficial collaborations (22:48)
  • ‘Don’t marry an idiot’ – how to choose a relationship that compliments your path (25:30)
  • Learning to balance logistics and cashflow – value buying in bulk versus budgeting for lead-time
  • Business book recommendations from Denise to help move your business forward (33:38)
  • Who Denise would love to hear next on the show (spoiler alert – it is Alison Sadler!)
If you would like to connect with us on social media, you can find us all here:
Denise Rawls – Hue Boxx and Hackney Hive (Website) and @HueBoxx (Instagram) and @Denise_Rawls (Twitter)
Janet’s List – @JanetsList (Instagram) and @JanetsList (Twitter)
Janet Oganah: @Janet_Oganah (Twitter)
Adonica Simmons: Global Style Services (Instagram)
The overall mission of Janet’s List is to connect consumers with women of colour in business. We want to close the gap between consumers and women of colour in business and to improve diversity in the business landscape. We also have a curated edit on Janet’s List where you can buy directly from fantastic brands by women of colour.
Podcast listeners! You can get a special discount of 10% off Janet’s List using the code: JANETSLIST10

Stay tuned and subscribe to the podcast on iTunes and your favourite podcast apps.