Tag Archives: MUA

Episode 5: Florence Adepoju, founder of MDM Flow, discusses building a beauty business, retail vs ecommerce and resilience.



Making Money Moves is a podcast brought to you by Janet’s List, hosted by Janet Oganah and Adonica Simmons. The aim of our podcast is to open up conversations about money, mind-set, and the moves people have made to build successful businesses. If you are a female entrepreneur, a high impact woman or are simply looking for inspiration, this podcast is for you. We interview inspiring guests, mostly women of colour, who are building incredible businesses. Our guests will also share tips and strategies, which you can apply at any stage of your entrepreneurial journey.

We loved our chat with Florence Adepoju, founder of beauty brand MDM Flow. A lover of hip-hop culture and audacious expression, Florence wanted to create a beauty brand that wasn’t afraid to be bold, while representing and serving women of colour.  In our chat, she discussed how a controversial change of degree course led to a placement in Antwerp, Belgium and how this experience opened her eyes to start-up culture. She spoke to us about taking production into her own hands (literally!) resulting in building a beauty lab in her back garden shed. Florence shares how she has leveraged her online community and how this can give you the upper hand in negotiating retail deals. She also discussed her New York Times feature, how that came about and how she prepared for that.

Here’s what you’ll learn this episode:

  • 3.01 – beauty brand faux pas in creating formulas that work on black skin, and how to correct them
  • 5.05 – turning a final year degree project into a business and the importance of work experience in figuring out what you want from a career
  • 13.30 – researching a journalist before interviewing with them to figure out how to wow them, as well as what you want to reveal
  • 14.35 – producing in-house when manufacturing quotes are steep; sourcing equipment and subsidising your income during the growth period
  • 17.25 – pricing a product using your favourites currently on the market
  • 18.10 – making the most out of ecommerce and Google analytics to create a customer profile, and the power of retargeting
  • 19.10 – email lists and giveaways for bringing in new business
  • 19.30 – a Facebook group to consolidate individual conversations and further build an online community
  • 20.32 – Fenty: friend or foe?
  • 22.20 – deciding if you’re ready to take on staff and choosing a team structure that works for you
  • 24.50 – the pros and cons of in-store retail, and leveraging your online community when negotiating terms
  • 27.30 – counting the revenue streams 🙂
  • 29.17 – tapping into new audiences and knowing when you’ve exhausted your existing outreach strategies
  • 32.00 – taking a start-up business loan with flexible terms and repayment options that suit you
  • 33.03 – how investing in Instagram and establishing an influencer circle can lead to impressive pre-order figures
  • 35.30 – selecting the right crowd-funding target to engage support

If you would like to connect with us on social media, you can find us all here:

MDM Flow @MDMflow Twitter – MDM Flow Beauty Talk Facebook Group

Janet’s List – @JanetsList (Instagram) and @JanetsList (Twitter)

Janet Oganah: @Janet_Oganah (Twitter)

Adonica Simmons: Global Style Services (Instagram)

 The overall mission of Janet’s List is to connect consumers with women of colour in business. We want to close the gap between consumers and women of colour in business and to improve diversity in the business landscape. We also have a curated edit on Janet’s List where you can buy directly from fantastic brands by women of colour.

Podcast listeners! You can get a special discount of 10% off Janet’s List using the code: JANETSLIST10

Stay tuned and subscribe to the podcast on iTunes and your favourite podcast apps


Episode 6: Conversations with Kay Montano, make up artist extraordinaire, creative director & founder of Thandie Kay



**Our new Janet’s List / Making Money Moves Facebook Group is here – to join, go to: http://bit.ly/JanetsListandMakingMoneyMovesFBGroup **

Making Money Moves is a brand new podcast brought to you by Janet’s List, hosted by Janet Oganah and Adonica Simmons. The aim of our podcast is to open up conversations about money, mindset and the moves people have made to build successful businesses.

If you are a female entrepreneur, a high impact woman or are simply looking for inspiration, this podcast is for you. We interview inspiring guests, mostly women of colour, who are building incredible businesses. Our guests will also share tips and strategies, which you can apply at any stage of your entrepreneurial journey.

We loved our conversation with Kay Montano, makeup artist extraordinaire, creative director and co-founder of inclusive beauty platform ThandieKay. She gave us the scoop on how her first ever copy of Vogue magazine captivated her teenage mind, how a chance meeting with an 80s band front woman led her to work with fashion’s finest, and how working with megastar musician Prince on a shoot directed by actress Salma Hayek tops her list of impactful projects with the super gifted (and not the famous-for-fame’s-sake, thank you very much).

Kay speaks about grounding yourself to recognise what matters in life, reveals how she’s worked freelance for her entire career, talks partnership between herself and actress Thandie Newton, close friend an co-conspirator in shaking up the beauty world with a more inclusive narrative, and makes an exclusive product announcement about upcoming goodies from the ThandieKay brand. And check out our minisode for a peek inside our makeup bags…

Here’s what you’ll learn this episode:

  • How Kay made bold career moves as a teenager (4:16)
  • Give and take – an alternative perspective on internships and getting the vital experience you need (7:47)
  • Cabs, champagne and clubs! (9:05)
  • The importance of creating an aspirational portfolio to boost your profile (9:52)
  • Working with agents who are truly excited about your work (10:34)
  • What Kay looks for in a makeup assistant (13:45)
  • Stay in your lane – the unwritten hierarchy of high end fashion shoots (16.16)
  • True legends – talent over fame, and working with Prince (18:27)
  • Repurposing your skillset – how to leverage market changes to your advantage (24.19)
  • ThandieKay – dissecting race and heritage, managing egos in business partnerships and writing the narrative of the indefinable woman (33.25)
  • Product alert from ThandieKay and an exclusive announcement (40.50)
  • Who Kay would love to hear next on the show (42.27)

If you would like to connect with us on social media, you can find us all here:

Kay Montano – ThandieKay (Website) and @KayMontano & @ThandieandKay on Instagram

Janet’s List – @JanetsList (Instagram) and @JanetsList (Twitter)

Janet Oganah: @Janet_Oganah (Twitter)

Adonica Simmons: Global Style Services (Instagram)

Special shout-out to Janet’s List members Flora and Curl for Kay’s goody-bag in this episode. To find out more about its founder Rose Ovensehi, her wonderful story and this sweet-smelling natural hair product line, visit our website.

The overall mission of Janet’s List is to connect consumers with women of colour in business. We want to close the gap between consumers and women of colour in business and to improve diversity in the business landscape. We also have a curated edit on Janet’s List where you can buy directly from fantastic brands by women of colour.

Podcast listeners! You can get a special discount of 10% off Janet’s List using the code: JANETSLIST10

Stay tuned and subscribe to the podcast on iTunes and your favourite podcast apps